1. Email Marketing
Email marketing is still one of the most effective and affordable ways to market your products quickly.
2. Product News Mentions
You can find a news story about a similar product and contact the journalist who wrote the story, share your own product with them and ask them to set aside a small space to mention/promote your product.
3. Direct Mail
Direct mail may not be cheap, especially for startups with small marketing budgets, but it can be an effective tool for promoting your product. In fact, you can do it on a very small budget. Here are some ways you can direct mail your product on a limited budget: 1. Send letters or cards to customers with buying behaviors consistent with the new product. 2. Offer discounts to new customers and send thank you letters to existing customers. Note: Direct mail is not for everyone; it requires consideration of cost, as well as potential return (including lifetime value to the customer after the first purchase) and profitability.
4. Participate in Trade Shows
In addition to selling and promoting your products at trade shows, you can also get useful information from trade show attendees.
5. Create Pre-order Promotions
For companies with an increasingly strong crowd base, you can use pre-order promotions to start building dynamic updates before you launch your products. Brands often offer additional benefits for pre-orders to drive more purchases, which can include discounts on purchases or free items for those who pre-order only.
6. Facebook Ads
Ideally, you would want to use the most cost-effective method of promoting your product, such as paid advertising, which generates a significant return straight away. However, there are still many sellers who run campaigns and get zero return, so it depends on how you target your audience. As with email lists, the more precisely you target your audience, the better the results. Facebook's Custom Audience tool offers unlimited targeting combinations, and there are simple ways to "hack" your ads to achieve more effective targeting than building an audience based on click behavior and statistics. Click behavior and statistics to build audiences. Upload a list of customers or email subscribers and build a similar audience that closely matches your customers.
7. Shape a Story about Your Product
Too many marketers fall into the trap of trying to sell a product rather than an experience, but sometimes customers care more about the solution to a problem. So, when you tell a story, a good story, you will attract a group of customers, and the more detailed the story, the more customers you will attract. It doesn't cost much to tell a story, but it is important to focus on the benefits of the product, the values of the audience, and the problems they encounter and their relationship with the product. Every social channel offers a channel to post videos; for example, you can use Instagram Story to post your product story, and then at the end, you can have users link directly to your product page.
8. List Products in Multiple Stores
In fact, there are various ways to promote nowadays, and you have more options to sell and promote your products. Therefore, if you have an online store, it is easier to launch a multi-channel sales strategy in order to promote your products on different platforms. But not all markets have the same model, and some have very different business models; for example, sites like Etsy are better suited for handmade and used products. And you'll need to do some digging to find sites that sell in the same places and do business in the same way as your products. At the same time, you can also use some of the mainstream sites - such as platforms like Shopify.
Many e-commerce platforms like Shopify have built-in ways to sell on other channels, including the most popular sites like Amazon, Facebook, eBay, Lyst, Pinterest, Google Shopping, and more. The more ways you can list and sell your products, the more likely your target audience will find them.