It is now the third month of 2020 and let's face it, most of us have ditched our new year's resolutions whether it was personal goals or goals for your business. This year it doesn't have to the case for your business and if it is don’t worry! We can get you back on track with these tips on converting your browsers into buyers and helping you meet your business goals all of 2020.
Customer feedback is one of the best ways to convert your browsers into loyal buyers. Customer feedback is exactly what it sounds like; information coming from customers about their experience, and whether they were satisfied or dissatisfied with the product or service. Feedback from customers helps to improve products and services, measure customer's overall satisfaction, make a customer feel valued, create a memorable shopping experience, provide information for new customers, improve retention, and gather data for business taking decisions. Using a customer feedback tracking tool like a survey will ensure that you stay on top of all your customer's needs. Knowing the needs of your customers and what motivates them to buy is key to boosting conversions. Being upfront and polite when asking for feedback helps build trust with the customer. If your reviews and feedback are made public then your new customers will use this as a reference to determine whether they will give you their business or not. Consumers like to know what other customers thought of a product or service from the perspective of a real customer. Not just the description or advertisement. In fact, studies show that 61% of online consumers read reviews before making a decision to purchase.
You can use this to your advantage by making sure you create a positive memorable shopping experience for your current customers. Customer feedback also gives you data that is essential to making business decisions. It is the most reliable source for understanding customer needs and what motivates them to continue shopping from you, for example, if you feel you don’t have enough conversion but your customers are all satisfied with your product or service then perhaps it is not necessary to develop your product or service any further but instead focus on marketing and exposure. Customer feedback is one of the most valuable tools to boost your conversions once you learn how to apply it to your business.
Creating a sense of urgency in marketing is a sure-fire way to boost conversions and sales. Urgency and scarcity are marketing tactics that have been adopted by most successful businesses. Urgency causes us to act quickly based on time while scarcity causes us to act quickly based on quantity. Setting a time limit on a sale urges customers to take action before thinking while showing how many of the item is left in stock causes customers to act quickly before you sell out. Including stock amounts does not distract from the experience and still gives the customer the incentive to purchase without causing any panic or anxiety, this can also be reinforced in the shopping cart without causing a disturbance. Using limited time offers or sales timers is another great way to increase conversions. Creating a limited time offer introduces a sense of urgency to your customers and encourages them to take immediate actions and purchase decisions which greatly increase conversions. However, when creating a sense of urgency it is important to not overdo it and be honest with your customers. When you overdo it with the limited time sales your customers will start to believe that nothing is actually on sale, the same goes to showing stock, if you are always low in stock your customers are going to see right through it. Remember in order to improve the quality of your conversions you should keep it simple, concise, and honest.
Good return policy
Regardless of what products you sell, you will always be in competition with Amazon. There is no way around it. Amazon has set the bar when it comes to customer experience, because of this online consumers have come to expect fast and free returns. Having a liberal return policy will build trust with your customers and keep them returning for more. Studies show that 67% of buyers will check the returns policy before making a purchase, and that 96% of buyers would shop with a retailer again based on an easy or hassle-free return experience. A good return policy not only increases the chance of a browser becoming a buyer but it also generates new customers as well. We have all heard complaints about a store's returns policy being a terrible experience because people talk, the same concept applies with an amazing returns experience, people will talk about it to their friends and on social media causing more people to purchase from your business. One of the main concerns when buying a product online is that the product won't be right, having a liberal returns policy combats this fear and builds the customer's trust in your product and brand. The major keys to creating a good returns policy are to make it easy to understand, easy to find, and most importantly, make it so that it is liberal in terms of making a return.
Credibility and trust
Trust is essential to building customer relationships and increasing conversions. If you work on improving the legitimacy and credibility of your brand then you will significantly boost conversions and increase engagement on your social media, website, and blog. When people are shopping online they need something to prove that your brand is reliable and that they can be confident when it comes down to making a purchase. People should trust in your brand's integrity based on the way you interact with clients, promote your products, and ultimately the manner in which your business is operated. Some ways to build trust and credibility are making your contact information easily accessible, quick response time, engaging with your brands audience or customers, including real customer testimonies and reviews, sharing blog posts and social media, displaying security badges so customers know their information is protected and having a clear landing page with no errors in spelling or grammar. Users will determine the credibility of your brand based on the first contact they have with your business so make sure that you are friendly, honest, and transparent.
We understand that each e-commerce business is different as are its needs and customers. There are many ways to increase conversions and we encourage you to try as many as possible. The advanced tips in this article are a good way to get your e-commerce business moving in the right direction this year and the years to come.